Room to Roam

For Aizone FW12, Jessica Walsh created a striking campaign that features models adorned with bold typographic body paint. This black-and-white shoot stands out for its provocative and artistic approach, transforming the human form into a canvas for expressive text and graphics. The body paint adds an intriguing layer to the visuals, showcasing a unique blend of fashion and art that challenges traditional advertising norms.

Aizone 11-14 is a vibrant campaign that showcases models adorned with colorful designs and inspiring phrases such as "Trust Your Gut" and "Make Your Own Rules" painted on their faces. This series, created for Aizone, reflects a bold aesthetic that combines lively colors and motivational messages, transforming the models into living canvases that blend seamlessly with the bright backgrounds.

Jessica Walsh's work Aizone 14-16 is part of a vibrant campaign created in collaboration with Stefan Sagmeister for Aizone, a Middle Eastern department store. This particular campaign draws inspiration from the pop art movement, heavily influenced by the works of Roy Lichtenstein. It features bold colors, geometric shapes, and a playful use of polka dots and cross-hatching techniques, embodying a lively and modern aesthetic.

Frooti showcases a vibrant rebranding campaign for the Indian mango drink, reflecting a fresh approach to connect with a younger audience. Walsh and her team traveled to India, drawing inspiration from the country's colorful advertising landscape, which they found cluttered and text-heavy. In contrast, they designed the Frooti campaign to feature bold, graphic visuals with a playful twist, utilizing a miniature world concept. This involved creating tiny models while keeping the Frooti packaging and mangoes at real-life scale to make them the focal point.

Milly: Color Lover captures the essence of individuality and inclusiveness through a vibrant exploration of chromatic dressing. Created for Milly's Fall 2018 campaign, this work reflects the designer Michelle Smith's vision of a polarized world, aiming to create a welcoming space for self-expression. Walsh’s creation showcases models adorned in a rainbow of colors, symbolizing unity and diversity, inviting viewers to embrace their unique identities within a collective narrative.