Cinema Sublimina
The Technicolors
The genre bending alt-rock band The Technicolors have returned with the release of their fourth album ‘Cinema Sublimina’, a vessel of feel-good psych-rock and indie-rock that perfectly paints the natural beauty and synergy of Arizona’s wonders.
The band formed in 2012 and their music was influenced by the mid 90’s and created around the influences of Brit-pop-fuzz and further embellished with psychedelic sounds. Their first album was titled “Listener” in 2012 and followed up with “Sweat” in 2015, “Ultra-Violet Disguise” in 2016 and “Metaphysical” in 2017. Some of the lauded singles from these albums include: “Space Cadet,” “Tonight You Are Mine,” “Neon Roses” and “Song Bird.” For almost a decade the band has spent a lot of their time touring and has shared stages with artists such as Matt Maeson, The Maine, Turnover, The Wrecks and the Psychedelic Furs.
While the LP may not have started out as a concept album, it ended up becoming a story that reflects the dissociation of reality. Tied together, the project’s personal thoughts are a battle between mind and body:
Cinema Sublimina is a blurry collage of all the moments in life that feel ‘rigged.’ We never intended to make any kind of concept record but we most definitely ended up with a story arc that, to me, sort of reflects the way things feel when you walk out of a movie theatre or a play… as if you just witnessed another dimension flash before your eyes. Also the idea of a ‘concept record’ is sort of funny because growing up I’d mostly see it within progressive rock bands or Rush or something. I think once we realized there was a flow and a common theme happening we sort of leaned into it, maybe because it feels like the way people consume music nowadays is much more single-based.
– Brennan Smiley of The Technicolors
In a time where singles dominate the music world, the band is proud to find a footing where they could put together a cohesive body of work that was focused on a single story:
As a four-piece rock band, it’s been exciting to navigate the musical landscape and figure out the best way to do our thing in the most compelling way to us – and believe me, we’ve released music in just about every way you can – but I think it the idea of releasing any collection of songs with a common theme or story has actually made the idea of an ‘album’ become more valuable. Like, what’s the point of having an ‘album’ with a bunch of songs on it if they don’t mean anything together?”
– Brennan Smiley of The Technicolors
If you want to hear something incredibly arranged and not the usual, same old thing but different, exploratory and avant-garde, this album will take you there! I loved every song and I am settling in tonight to hear this band’s other albums as well. Very rich with lyrics and multi-layers of different sounds and instrumentation, this music defies the usual, commercial fodder and reminds music enthusiasts that songs can be ART. Loved this release! Bravo!
- Rock at Night